There are many different ways an artist can market themselves to promote their music. Use of social networking sites, for example twitter. Most artists have a twitter account which allows them personally to write status's where they can talk to their fans, discuss upcoming tours, single releases, and just gain a wider acceptance and popularity from their fans. This helps fans eaisly know everything about the singer. Artists also have facebook and myspace accounts which allow them to do the same thing, and also can upload photos of themselves. This a cheap and easy way of marketing, thats is up to date with society.
Another key way of marketing themselves in todays society is by using youtube. This allows artists to uploaded their latest music videos, as well as interviews and other clips of themselves. By doing this it not only gives their current fans a reason to buy their single, it gives the artist the oppurtunity to gain a wider fan base, from people that would not normally think of this listening to that artist or genre of music. They can also gather feedback from uploading taster songs, or new material and getting reviews from people who watch it on youtube, allowing them to know exactly what the fans want, like and dislike, allowing them to market themselves in an even better way.
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