Finished Lip-Sync Video

The prelim task in which we done I believe has fitted the brief well and will help us as a group to not only get to grips with the software but also enhance our confidence of singing in front of the camera. We used a variety of shots throughout, long, medium and close up to allow us to cut and give the video an edge. The task overall was a success and will definitely help towards our final video.

The Finished Video is below.

How To Promote A Band

Harry And Aaron

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How Katy Perry Uses The Internet To Market Herself.

I am looking at Katheryn Elizabeth Brand, better known by her stage name Katy Perry. She has had huge success in both USA and the UK and the internet is a key way in which she markets herself in many different ways.
One of the keys way in which artists used to get themselves noticed online a few years ago was on the website Myspace. The interest in Myspace has lowered through the years, and although Facebook is hugely popular, most artists use the new phenomenon Twitter.com. This is a website where people can follow all there favourite actors, singers and all round celebrities as well as your friends.
Katy’s Twitter (www.twitter.com/katyperry) works well to market herself for many reasons. She doesn’t thrust too much information onto her fans bombarding there twitters with constant gig dates and albums etc on them. She gives her fan an insight into her life as a whole, and replies to her fans twitters to make them feel like Katy holds them valuable to her .To market herself she twitters things like “ Oh my gosh... I just saw that firework is #2 on ITUNES! Can we take it to NUMBER 1?! I double dog dare you...let's make this spark BURST!” So she’s promoting her song very well without being too obvious, and people following Katy will feel like this is aimed at them specifically and go and download this song. She also tweets things like “STILL ON USTREAM @ THE LAUNCH FOR #PURR! Check it @ www.katyperrybeauty.com!” Promoting her new frangrance and her website all in one.



If we look at Katy perry’s website, she has one official website (www.katyperry.com) and one recent website (www.katyperrybeauty.com) which is based on her new beauty items, including her brand new perfume she has recently brought out in the UK. As I am focusing on how she markets herself as an artist I will look at her official website.



The layout itself relates to the artist, the firework background for her new single firework, the pink colouring similar to the artist herself her album, and a colour we would all think of when Katy Perry came to mind. There are links on the site which help Katy Perry market herself easier than it may be on Television or other ways. The tour dates link gives fans quick and simple ways to buy her tickets, and the news section will let fans know exactly when and where you can see Katy Perry and how to be the first to buy them, some fans would be unable to find out details to concerts without this website. There is even a store link where you can buy everything from CDs to tank tops of Katy Perry, the easiest way to buy Katy Perry merchandise.

If we look one of the most used websites in the world www.youtube.com you can search for all Katy Perrys songs, performances and interviews. This is a great way of promoting a new single, people can listen to it and decide an opinion whether to go spend money on the CD or download the song to listen to whenever.
I’m going to upload one of her videos to use as an example.
Overall Katy markets herself well over the internet, she has a strong known image that people recognize, she has built this up in many ways including the internet. Her twitter and website give fans something extra, and gives them easy and simple ways to buy Katy Perry’s CDs etc. If I were to pick ways she could improve her marketing over the internet, it would be to maybe use facebook more than she does to connect with more fans who aren’t as familiar with twitter, and maybe have more advertisements off her music on different types of websites, like other artists or something different so she attracts new attention and fans. The internet as a whole has made it easier than ever to bring extra attention to your art form and Katy uses this to her advantage.

Album Analysis

This is the newest album for Take That, Titled “Progress”. This album covers speaks a lot of words without any. The images shown represent the band as they are today, there are five different positions that the band members are positioned in, the first as if they are starting a 100 metre race and the last jumping into mid air, symbolising their career lifting off again., This works well with the title of the album, progress. They have recently had their band member Robbie Williams return, and this could be the way of showing, they are back in the prime of the careers. It also looks similar to the pictures used to show the evolution of mankind, meaning their music has evolved along with society today, the band has been around for a long time but this doesn’t mean they are the same band or have the same music as they did ten years ago. The colour of the album, a bright yellow, represents the sunlight coming back into the band, it gives a warm and happy vibe to the album itself which is appealing to people buying it. The bright colour also helps contrast with the images making them really stand out.

Album Analysis

The album cover above belongs to Devlin; the album is called “bud sweat & beers”. The background image is off a brick wall that although simple has many connotations. The wall can show that Devlin himself grow up on the streets and that this is where his music originates from. However the wall can also symbolise a building and that Devlin is building his career as this is his first album. The sense that he is a growing artist is also shown through the tree in which is growing on the wall, showing that once again this is the start and that there is more to come from him. The album name reflects many views on teenage life as it gives both sides of being a teenager. “Bud” and “Beer” show the ad side a teenagers life and that life is not always pretty however the use of the word “sweat” shows that Devlin is a hard working artist and that is has taken a lot for him to keep on the right track , this could be reflected in his lyrics. In addition to this the basic nature of the cover shows that he wants the music to be the main attraction to his fans and not the cover itself.

Album Analysis

This is the cover of Take That new album “Progress”. The cover is simple to give of that the band wants there music to be the main focus, in addition to this the writing is once again of a simple nature to show that there is no gimmicks to the band’s music. The title of the album “Progress” gives us the audience a key insight into what the band is aiming to achieve within this album. Another point to be made is that the picture is relatively similar to the evolution of mankind, and as the band have been around for a while this could show that although time is moving on that there music is still up to date and that things around them have changed but there music hasn’t. The yellow of the background is very eye catching and will stand out on the self.

Album Cover Analysis

This album cover is by the band The Script and is titled “Science and faith”. On this album cover unlike some the main focus is the name of the band, this could be because the cover doesn’t include an image which relates to or is the band themselves, so the name needs to be clear so people quickly recognize who’s album it is. The name of the band and title of the album is black but the rest of the colour scheme seems to be as if it is a sepia photograph, sepia is always related to old times, which could relate to the band going back to their roots in the music. The image is off two separate peoples holding hands tightly, and it seems to be a man and woman’s hand. The scripts music throughout the years has always been focused on relationships, both coming together and falling apart, this image makes us feel as if the album may be about trust and people coming together and could relate to the title having “faith” in eachother. The hands seems to be off people off different colour, emphasising how this music really is for everyone.



This album cover is by the artist Tinie Tempah and is titled “Discovery”. Tinie Tempah has recently become a huge star and this album cover seems to relate to feeling “on top of the world” He is the main focus of the cover, with what seems to be the world in his arms. The colour scheme seems to be black and white, but the black background seems to appear to look like the night sky or space. Making Tinie seem “out of this world”, emphasised by the glow surrounding the image of him and brings about the idea for us that his music is going to be futuristic, new and different and with the light above him gives us off the feel that it is his time to shine. If we look at the name of the album, Discovery works very well with this cover , because of the futuristic feel and the fact that Tinie has hit his stride in the music industry and will now feel like his been discovered. In the image Tinie is sitting with his hands locked together leaning slightly forward, bringing things or people together through his music, but the sunglasses he wears may seem that he is still holding something back so his music may not be personal like other artists. Overall this album cover works well for this upcoming artist.



This album cover is titled “Relapse” and is the music of Eminem. The key focus of this album cover is the large image of the artist, which emphasises what a powerful artist he is in the music industry, he needs no gimmicks to sell his records. This image is put together using a variety of drug like pills, which could lead us to feel as though this album could in a way like medication ease the pain, however Eminem’s life has been surrounded by drugs and many of his lyrics relate to his past present and future and therefore the pills could relate purely to the lyrics. The colour scheme is mainly red and black both dominant powerful colours, the use of the red portrays the anger that Eminem brings across in his music. If you look at the image carefully half is red, but half is white, showing us that there may be more than just anger in Eminem’s music, as white is a pure, calm colour. This album cover is simple, Eminem has made his mark in the music industry for being a artist purely about his songs and nothing else, this gives us a clear insight into relapse the album.

Lip-Sync Task

As a group we came together and discussed which song would be the choice for or lip-sync task. We looked through a variety of music videos using YouTube and came up with a choice of two songs. Michael Buble- Everything and Giggs- Look what the cat dragged in. These two songs stood out as members of our group knew all the words to both songs and the fact we all liked the songs also helped. After some discussion we came to the decision that we would go with the Giggs song. . We have to film a long shot, medium shot, a close up and a section off the performers dancing, this will allow us to edit the video. To the lyrics correct we are going to play the track through our phones whilst filming.

Once filmed we are now going to use Final Cut Express to edit and get our video together. This is the first time any of us have used this software so this will be a good process to go through to get us up to date with the software so when it comes to our final project the editing is spot on.

Changes In The Music Industry

18th Century

Until the 18th century, the processes of formal composition and of the printing of music took place for the most part with the support of patronage from aristocracies and churches. In the mid-to-late 18th century, performers and composers such as Wolfgang Amadeus Mozart began to seek commercial opportunities to market their music and performances to the general public. After Mozart's death, his wife (Constanze Weber) continued the process of commercialization of his music through an unprecedented series of memorial concerts, selling his manuscripts, and collaborating with her second husband, Georg Nissen, on a biography of Mozart.

19th Century

In the 19th century, sheet-music publishers dominated the music industry. In the United States, the music industry arose in tandem with the rise of blackface minstrelsy. In the late part of the century the group of music publishers and songwriters which dominated popular music in the United States became known as Tin Pan Alley.

20th Century

The early 20th century, the recording of sound began to function as a disruptive technology in music markets. With the invention of the phonograph, invented by Thomas Edison in 1877, and the onset of widespread radio communications, the way music is heard was changed forever. Opera houses, concert halls, and clubs continued to produce music and perform live, but the power of radio allowed even the most obscure bands to form and become popular on a nationwide and sometimes worldwide scale.
The "record industry" eventually replaced the sheet music publishers as the industry's largest force. A multitude of record labels came and went. Some note-worthy labels of the earlier decades include the Columbia Records, Crystalate, Decca Records, Edison Bell, The Gramophone Company, Invicta, Kalliope, Pathé, Victor Talking Machine Company and many others.[5]
Many record companies died out as quickly as they had formed, and by the end of the 1980s, the "Big 6" — EMI, CBS, BMG, PolyGram, WEA and MCA — dominated the industry. Sony bought CBS Records in 1987 and changed its name to Sony Music in 1991. In mid-1998, PolyGram merged into Universal Music Group (formerly MCA), dropping the leaders down to a "Big 5". (They became the "Big 4" in 2004 when BMG merged into Sony.)
Genre-wise, music entrepreneurs expanded their industry models into areas like folk music, in which composition and performance had continued for centuries on an ad hoc self-supporting basis. Forming an independent record label, or "indie" label, continues to be a popular choice for up-and-coming musicians to have their music heard, despite the financial backing associated with major labels.

21st Century

In the 21st century, consumers spent far less money on recorded music than they had in 1990s, in all formats. Total revenues for CDs, vinyl, cassettes and digital downloads in the world dropped 25% from $38.6 billion in 1999 to $27.5 billion in 2008 according to IFPI. Same revenues in the U.S. dropped from a high of $14.6 billion in 1999 to $10.4 billion in 2008. The Economist and The New York Times report that the downward trend is expected to continue for the foreseeable future—Forrester Research predicts that by 2013, revenues in USA may reach as low as $9.2 billion. This dramatic decline in revenue has caused large-scale layoffs inside the industry, driven retailers (such as Tower Records) out of business and forced record companies, record producers, studios, recording engineers and musicians to seek new business models.
In the early years of the decade, the record industry took aggressive action against illegal file sharing. In 2001 it succeeded in shutting down Napster (the leading on-line source of digital music), and it has threatened thousands of individuals with legal action. This failed to slow the decline in revenue and proved a public-relations disaster. However, some academic studies have suggested that downloads did not cause the decline. Legal digital downloads became widely available with the debut of the iTunes Store in 2003. The popularity of internet music distribution has increased and in 2009 according to IFPI more than a quarter of all recorded music industry revenues worldwide are now coming from digital channels. However, as The Economist reports, "paid digital downloads grew rapidly, but did not begin to make up for the loss of revenue from CDs."
The turmoil in the recorded music industry has changed the twentieth-century balance between artists, record companies, promoters, retail music-stores and the consumer. As of 2010, big-box stores such as Wal-Mart and Best Buy retail more music than music-only stores, which have ceased to function as a player in the industry. Recording artists now rely on live performance and merchandise for the majority of their income, which in turn has made them more dependent on music promoters like Live Nation (which dominates tour promotion and owns a large number of music venues.) In order to benefit from all of an artist's income streams, record companies increasingly rely on the "360 deal", a new business-relationship pioneered by Robbie Williams and EMI in 2007. At the other extreme, record companies can offer a simple manufacturing and distribution deal, which gives a higher percentage to the artist, but does not cover the expense of marketing and promotion. Many newer artists no longer see any kind of "record deal" as an integral part of their business plan at all. Inexpensive recording hardware and software has made it possible to record professional quality music in a bedroom and distribute it over the internet to a worldwide audience. This, in turn, has caused problems for recording studios, record producers and audio engineers: the Los Angeles Times reports that as many as half of the recording facilities in that city have failed. Changes in the music industry have given consumers access to a wider variety of music than ever before, at a price that gradually approaches zero. However, consumer spending on music-related software and hardware has increased dramatically over the last decade, providing a valuable new income-stream for technology companies such as Apple Inc.

The Kooks - Naive

Arctic Monkeys- Fluorescent Adolescent

Red Hot Chili Peppers - Can't Stop

The All American Rejects - It Ends Tonight

Music Video Ideas

Within my group we have been doing some research into choosing the right track for our final Music Video. The main source we used was YouTube as there is a vast amount of music videos on it and music of all styles. We also discussed the genre of music that would suit us best and we came to a decision that an indie style song would fit the bill. This genre will allow for a variety of different shots, cuts etc. Also the fact Indie music is relatively slow passed this will allow us to keep up with the lyrics. After looking at YouTube the songs we came up with are:

• All American Rejects - It Ends Tonight
• Red Hot Chilli Peppers - Can’t Stop
• Arctic Monkeys - Fluorescent Adolescent
• The Kooks - Naïve

All of these songs gradually get faster paced as the song goes on which is exactly what we were looking for in our song. This build of will be good as it allows for a wider range of shots and edits. One group member (Ben W) came up with a rough idea for the video itself. The artists being the judge watching different style auditions sing the chosen song, the when the song gets louder and faster, the artist gets fed up and sings the song himself.

Music Video Analysis

I am analysing the music video by the artist Katy Perry titled “firework”
The video starts with panning shots of a city, before the song has actually begun, we hear typical noises you would expect to hear traffic cars, etc, giving us the feel of people going about their life.

The camera moves upwards revealing the artist, looking very elegant and sheek in beige dress. She walks towards a balcony overlooking a city, as she begins to sing “ do you ever feel like a plastic bag” we get the feel that she is singing to everyone, the song is aimed at people in society. We then cut to an over the shoulder shot of a young boy and girl hearing their parents rowing, looking very unhappy. Then soon after the shot goes to a teenage girl, sitting still surrounded by a lot of people running around jumping into a pool and having a great time. She is asked to go in, and with a close up shot of this young woman we see her shake her head, this girl doesn’t feel like she fits in, she is unhappy like the first scene we saw. Thirdly we see a figure walking into a hospital room, with a young girl on the bed, with no hair, giving us the impression she is suffering from a terminal illness, with her hands on chin emphasising her boredom and depression.

We then go back to Katy Perry, in the same situation as previous, but as the chorus begins “ you just got to ignite the light and let it shine” she has what seems like fireworks coming out of her chest. This firework represents the light in everyone’s life, we gain the concept that firework is a metaphor for the own light in each of our life’s. We see a shot looking up from where Katy is, and see the young girl from the hospital see this firework going off. The firework itself seems to be getting rocketed off, and goes back to the previous scene with the young boy who breaks up the parents when the fireworks ( his own light) starting coming off him. He has let his power come out. Then it cuts to a club scene with a boy sitting watching what’s going on around him, before we see the young woman from before stand up from her chair and begin to undress. This video so far gives a sense of change within people, and is based more on the stories within the video than the artist herself.
Katy Perry now begins walking through the street, surrounded by people as she continues to walk through them, with the words “your original you cannot be replaced” we see the story of the young man in the club continue, the scene is an orange colour, giving off a bright aura something warm and happy is going to happen as he rises up.

The shot quickly cuts into the woman undressing to her underwear, before quickly going to a dark alley with a man who seems to be getting jumped by a group of men, who are over powering him before they step away as he pull out tissues from his pocket which are similar to those that a clown tricks us with when we are innocent children they back away as two beautiful doves release from him and fly into the sky. The dove itself symbolises a lot of things in society today, the Holy Spirit, peace, hope and faith.
With the next chorus, “ignite the light and let it shine” We see instead of Katy realising the firework within her, the young ill girl, witness’s a woman giving birth who is sparking lights around her, she stares deeply into the fireworks, and we see a close up shot of the girl with the sparks in the shot. Could this be the moment the young girl realises her inner light? This question the scene gives us is answered as we go back to the previous stories, the man in the club glides up to the other man and kisses him, both smililing as fireworks spark off them, they are happy, like the lyrics within the song “ your original” they are being who they really are. The ill girl before takes her first step of freedom, with her bare feet, symbolising a new beginning, a happy life for her. The man who had previously been seen nearly getting mugged, is sparking off his own light, doing a magic trick, while the other men stand in ore.

Katy is running along with people smiling singing, with shots up in the sky, fireworks going up in the air as we move slowly back to the running crowd. There is a beautiful scene where all these people begin letting off their fireworks within themselves, the camera works outwards and we see a distance shot off the people and their fireworks. This gives us the audience the concept that everyone has their own light within themselves, their own willpower and their own freedom to be who they want to be, whether its their sexuality holding them back, their illness, their home life, it doesn’t matter you can still be happy if you just “ignite the light and let it shine” It is a very powerful video in many ways, as it ends with close up shots of Katy , and panning shots of the surrounding area and the people dancing it changes the concepts of music videos as we know it, as they can promote a meaningful message, something to help society as well as promote the single in a fantastic way. The last image as it fades out is a shot of the sky completely covered in fireworks, bright and beautiful, these being a metaphor for us as individuals.

Analysing Music Videos

Miss kazam music analysis final

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Love The Way You Lie Video

How Gender Is Represented In 'Love The Way You Lie' Video

The love the way you lie video is performed by Rhianna And Eminem but the main story throughout the video is based around a relationship between two people (Dominic Monaghan) male lead and (Megan fox) female lead.

Dominic is an “alpha” male, which is shown in different ways throughout the video. He rarely is seen wearing any clothing, emphasising his masculinity, as well as some powerful tattoos, this is also shown in Eminem outfit. His has his muscular arms and tattoos on show throughout the video broadcasting his dominance. Dominic has a lot of facial hair and this is a typical male stereotype of the “alpha” male.

The camera shots of Dominic seem to show the male towering over the screen, like for example towards the end when he’s body begins to set on fire, his arms rise and the camera shows his entire body which can make us feel that the male is the power source of the relationship and therefore the stronger gender. But although he lashes out and seems to use violence as a way of dealing with things this doesn’t necessarily mean that he is the stronger gender. The actor embodies a male weakness, which can also be felt through the lyrics “Il never stoops so low again”. He isn’t proud of the way he treats the female and becomes frustrated with his own actions and his remorse is clear to see in the video. The male is just as emotional as the woman but shows it in different ways; he deals with things in a typical male way. Within the middle section of the video he steals vodka from the shop for him and the female, this makes him feel adequate and worthy in different ways which may be one of the ways he deals with his behaviour. At one minute fourty seconds, he is in a bar looking down his bottle of beer. Dominic’s character knows obviously that all that will be in their is the beer, but he seems to be searching, searching for a meaning into who he is and what he is, the male seems lost.

Megan is a typically emotional woman. Her clothing doesn’t give much away to the type of female she is, apart from the military boots which could feel like she is a solider taking orders from her commander (Dominic). She is always in low positions, where she leans against the wall and holds herself, represents the female of lower importance than the male. The lighting of the small ray of sunlight through the blind, seems to relate to the glimmer of hope in their relationship that Megan’s character feels. The only time we see a glimpse of smile from Megan is when Dominic tries to reconcile their relationship by going down to her level down to the wall, and gives her a teddy bear. This makes us the audience believe that little things mean a lot to the woman, she forgets about the bad when little glimpses of good shine through, like the light through the window. The teddy bear would normally be a gift for a child, so it feels as if the female isn’t able to look after herself alone, she needs looking after. At the start of the video we see Megan with a flame in her hand this seems to represent the woman’s dependence on the man in her relationship, and this is a clear way of seeing her emotions begin to change as the video progresses, when she puts out the flame in her hand, which feels like she is trying ever so slightly to stop the way her life revolves around him.

However there is a complete contrast in females in this video. If we look at Rhianna compared to Megan. She has bright red hair and red nails, red enforcing a strong powerful individual as well as her hoody, which typically you would see the other gender wearing showing her as a rebel, her own person. The camera shots of Rhianna are close up empowering herself on the screen. But we see glimpses of this powerful female in Megan, for example within the first minute of the video we see her fighting back for herself spitting at Dominic.

The fire is the main lighting in this video and represents a lot of the emotion. It helps us feel how wild and uncontrollable their relationship is and emphasises the line “Just gona stand here and watch me burn, but that’s alright because I like the way it hurts” She doesn’t literally mean the burning like in a fire, this relates in a way to the fact that although she is suffering physically and mentally, she in a way like this, it makes her feel emotionally full, some people thrive on pain. The contrast between the violence and the gift the next day is so huge, and the love from a good man will never make her feel the way she feels about this man. During the video the only sound we hear is the song, so the lyrics are very influential in the way the male and female are represented on the video. Like the words “Maybe it’s when a tornado meets a volcano, but I love you too much to walk away though” A tornado and volcano are both uncontrollable contrasting wild weather disasters. The male and female differ in a lot of ways but are both similar in the way that neither is perfect, in fact far from it.

It ends with a few clear cut camera shots that give a lot of impact, like at four minutes 17 seconds we see a close up of the burning teddy bear; this was the females one glimmer of hope literally burning away to ash, the childhood dreams of a perfect relationship disappearing before your eyes. The last scene is them asleep together but the males arm is holding her down and above her, so we finish knowing that the male still is the main authority figure, still the commander giving orders.