How Katy Perry Uses The Internet To Market Herself.

I am looking at Katheryn Elizabeth Brand, better known by her stage name Katy Perry. She has had huge success in both USA and the UK and the internet is a key way in which she markets herself in many different ways.
One of the keys way in which artists used to get themselves noticed online a few years ago was on the website Myspace. The interest in Myspace has lowered through the years, and although Facebook is hugely popular, most artists use the new phenomenon Twitter.com. This is a website where people can follow all there favourite actors, singers and all round celebrities as well as your friends.
Katy’s Twitter (www.twitter.com/katyperry) works well to market herself for many reasons. She doesn’t thrust too much information onto her fans bombarding there twitters with constant gig dates and albums etc on them. She gives her fan an insight into her life as a whole, and replies to her fans twitters to make them feel like Katy holds them valuable to her .To market herself she twitters things like “ Oh my gosh... I just saw that firework is #2 on ITUNES! Can we take it to NUMBER 1?! I double dog dare you...let's make this spark BURST!” So she’s promoting her song very well without being too obvious, and people following Katy will feel like this is aimed at them specifically and go and download this song. She also tweets things like “STILL ON USTREAM @ THE LAUNCH FOR #PURR! Check it @ www.katyperrybeauty.com!” Promoting her new frangrance and her website all in one.



If we look at Katy perry’s website, she has one official website (www.katyperry.com) and one recent website (www.katyperrybeauty.com) which is based on her new beauty items, including her brand new perfume she has recently brought out in the UK. As I am focusing on how she markets herself as an artist I will look at her official website.



The layout itself relates to the artist, the firework background for her new single firework, the pink colouring similar to the artist herself her album, and a colour we would all think of when Katy Perry came to mind. There are links on the site which help Katy Perry market herself easier than it may be on Television or other ways. The tour dates link gives fans quick and simple ways to buy her tickets, and the news section will let fans know exactly when and where you can see Katy Perry and how to be the first to buy them, some fans would be unable to find out details to concerts without this website. There is even a store link where you can buy everything from CDs to tank tops of Katy Perry, the easiest way to buy Katy Perry merchandise.

If we look one of the most used websites in the world www.youtube.com you can search for all Katy Perrys songs, performances and interviews. This is a great way of promoting a new single, people can listen to it and decide an opinion whether to go spend money on the CD or download the song to listen to whenever.
I’m going to upload one of her videos to use as an example.
Overall Katy markets herself well over the internet, she has a strong known image that people recognize, she has built this up in many ways including the internet. Her twitter and website give fans something extra, and gives them easy and simple ways to buy Katy Perry’s CDs etc. If I were to pick ways she could improve her marketing over the internet, it would be to maybe use facebook more than she does to connect with more fans who aren’t as familiar with twitter, and maybe have more advertisements off her music on different types of websites, like other artists or something different so she attracts new attention and fans. The internet as a whole has made it easier than ever to bring extra attention to your art form and Katy uses this to her advantage.